The Dorito Effect

The Surprising New Truth About Food and Flavor

A lively and important argument about where the key to reversing America’s health crisis lies.

By Mark Schatzker Read by Chris Patton Cooking, Food & Wine / Health, Mind & Body / Nonfiction English, Unabridged 8h 18m Sell Sheet Also available on
Format Release Date List Price Your Price ISBN
7 Audio CDs May 5, 2015 $34.99 $24.99 9781681412948 Add to Cart
1 MP3 CDs May 5, 2015 $19.99 $14.99 9781681412986 Add to Cart
							In The Dorito Effect, Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs. Instead, we have been led astray by the growing divide between flavor - the tastes we crave - and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language - flavor - that evolved to guide our nutrition, not destroy it.

Best of 2015 - *AudioFile Best of the Year List*

"One particularly wonderful thing about Schatzker’s thesis is that if flavor is the voice in which the nutritional benefits of the natural world call out to us, then the impulse to eat taco-flavored Doritos, Caesar wraps and maple-flavored ribs is not the opposite of but rather akin to impulses toward $6-a-pound heritage-breed chicken, or dandelion greens. They are both, as Schatzker puts it, “unconscious strategies against dilution.” Access, not moral fiber, is the difference between one person’s search for flavor and another’s." - The New York Times

Starred Review. "Meticulously analyzing current research involving diverse subjects such as urine-eating goats and caterpillar-consuming wasps, Schatzker casts the greatest share of blame for obesity on the ubiquity of artificial flavorings... This is a provocative new take on American eating." - Booklist

"Tracing the work of scientists in developing flavorings, (Chris Patton's) voice reflects their questioning, discouragement when a trial fails, or the “ah ha!” of finding a solution. His energetic voicing continues as he recounts the latest trend in food production: the growing of heirloom plants and animals so Americans can experience what food used to taste like. All who have enjoyed an heirloom tomato will cheer. - Booklist (audio review)

Earphones Award Winner. "Patton's narration is as irresistible as the man-made chemical flavorings that are reported to be taking over the taste of "real" food and to be the real cause of our nation's obesity epidemic." - AudioFile