Description

							Of the ten million bits of information our brains process each second, only  fifty bits are devoted to conscious thought. Because our brains are wired to be  inattentive, we often choose without thinking, acting against our own  interests—what we truly want. As the former Chief Scientist of Express Scripts,  a Fortune 25 healthcare company dedicated to making the use of prescription  medications safer and more affordable, Bob Nease is an expert on applying  behavioral sciences to health care. Now, he applies his knowledge to the wider  world, providing important practical solutions marketers, human resources  professionals, teachers, and even parents can use to improve the behavior of  others around them, and get the positive results they want.

Reviews

"Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives…a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices." - Kirkus Reviews

“Fifty Bits is a cleverly engineered system designed to close the gap between people's intentions and their positive action…Marshall's engaging and thoughtful delivery keeps the information flowing at a pace that gives listeners time to absorb it…” - AudioFile Magazine

"Qarie Marshall's narration provides a resolute voice to guide listeners through this exploration of why we engage in self-defeating behavior and how the Fifty Bits design can help." - Audiofile