Mastering the New Media Landscape
Embrace the Micromedia Mindset
A decisive guide on how to use micromedia platforms to get your stories on a mass media stage.By Barbara Cave Henricks and Rusty Shelton Read by Rusty Shelton Business Development / Economics / Nonfiction`strong> English, Unabridged 4h 2m Sell Sheet Also available on
|Format||Release Date||List Price||Your Price||ISBN|
|4 Audio CDs||March 7, 2016||$39.99||$29.99||9781520003290||Add to Cart|
|1 MP3 CDs||March 7, 2016||$29.99||$19.99||9781520003306||Add to Cart|
With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer—you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.
“An incredibly smart and informative work. If you are aiming to broaden your influence, start here—it will change the way you influence others for years to come!” - Tom Rath, #1 New York Times bestselling author of StrengthsFinder 2.0 and Are You Fully Charged?