Mastering the New Media Landscape

Embrace the Micromedia Mindset

A decisive guide on how to use micromedia platforms to get your stories on a mass media stage.

By Barbara Cave Henricks and Rusty Shelton Read by Rusty Shelton Business Development / Economics / Nonfiction English, Unabridged 4h 2m Sell Sheet Also available on
Format Release Date List Price Your Price ISBN
4 Audio CDs March 7, 2016 $39.99 $29.99 9781520003290 Add to Cart
1 MP3 CDs March 7, 2016 $29.99 $19.99 9781520003306 Add to Cart
							With so much competition for attention, anyone with a story to tell these days  needs to think more like a media executive than a marketer—you're not selling  yourself, you're making yourself valuable. Henricks and Shelton show how you  can use micromedia to build a compelling direct channel to your audience that  you own and control. They offer tips for making the best use of prime  micromedia sites controlled by influential companies or powerful influencers  like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top  blogs, podcasts, and video hubs your audience visits. And they explain how  micromedia success can help you get the attention of the still powerful  remnants of the mass media.

“An incredibly smart and informative work. If you are aiming to broaden your influence, start here—it will change the way you influence others for years to come!” - Tom Rath, #1 New York Times bestselling author of StrengthsFinder 2.0 and Are You Fully Charged?