An Insider's Guide to the Business and Future of Connected Technology

A guide for maintaining a successful business in a new world centered on mobile technology.

By Sophie-Charlotee Moatti Read by Natalie Hoyt Computers & Internet / Nonfiction / Social Issues English, Unabridged 3h 34m Sell Sheet Also available on
Format Release Date List Price Your Price ISBN
3 Audio CDs May 2, 2016 $39.99 $29.99 9781520014722 Add to Cart
1 MP3 CDs May 2, 2016 $29.99 $19.99 9781520014760 Add to Cart
							Mobile technology has now become such an integral part of how we live that, for  many people, losing a cell phone is like losing a limb. Everybody knows mobile  is the future, and every business wants in, but what are the elements of mobile  success? Sophie-Charlotee Moatti, a Silicon Valley veteran, has created a  unique Mobile Formula that makes it easy for any business to develop a strategy  for creating mobile products that count. Moatti argues that we so identify with  our mobile products that we expect from them what we wish for ourselves: an  attractive body, a meaningful life, and increasing competence and ability. For  the first time, this how-to guide examines what is required for business  success in the mobile era.

“Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.” - Jonathan Badeen, cofounder and Senior Vice President of Product, Tinder

“For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind.” - David Fischer, Vice President for Business, Facebook

“This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty.” - James Lattin, Stanford Graduate School of Business

“SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilized provides the key to succeeding in mobile.” - Andrew Chen, Head of Supply Growth, Uber

“This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings.” - Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail