The Transformational Consumer

Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser

Kick-start a love affair with the most valuable, least understood customers of our time.

By Tara-Nicholle Nelson Read by Tara-Nicholle Nelson Business Development / Economics / Nonfiction English, Unabridged 6h 32m Sell Sheet
Format Release Date List Price Your Price ISBN
6 Audio CDs May 23, 2017 $39.99 $29.99 9781520071367 Add to Cart
1 MP3 CDs May 23, 2017 $19.99 $19.99 9781520071374 Add to Cart
							Transformational consumers buy over $4 trillion in life-improving products and services every year. Viewing life as a series of projects to get healthier, wealthier, and wiser, they are loyal to a brand in direct proportion to how much it helps them change. Nelson argues that the key to growth for companies today is triggering that deep desire for growth. She believe that this is an approach any company can adopt, and she walks readers through a five-stage process to make this shift, inspiring readers to rethink their customers, their products and services, their marketing, their competition, and even their culture.

"The Transformational Consumer offers a new lens on two age-old business problems: how to get customers to care about what you sell, and how to get them to come back over and over again. Tara has created a manual for a new way to do business: by sparking a virtuous cycle of transformation for your company and your customers." - Pete Flint, founder and former Chairman and CEO, Trulia