|Format||Release Date||List Price||Your Price||ISBN|
|3 Audio CDs||Wed Nov 08 00:00:00 UTC 2017||49.99||39.99||9781520081670||Add to Cart|
Part of the Brian Tracy Success Library series.
This indispensable guide contains twenty-one powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to accomplish the following: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customer-focused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more. Packed with time-tested marketing strategies, this practical and portable book demonstrates how to overcome the competition, increase sales and profitability, and dominate your market niche.
"Brian Tracy is one of the country's leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success." - The Business Journal