Iconic Advantage

Don't Chase the New, Innovate the Old

Uncover the secrets of creating iconic properties and maximizing their value.

By Soon Yu and Dave Birss Read by Charlie Thurston Business Development / Nonfiction / Technology English, Unabridged 4h 39m Sell Sheet
Format Release Date List Price Your Price ISBN
1 MP3 CDs Tue Feb 06 00:00:00 UTC 2018 29.99 19.99 9781520098364 Add to Cart
4 Audio CDs Tue Feb 06 00:00:00 UTC 2018 49.99 39.99 9781520098326 Add to Cart
Description
							Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It's hard to argue with that kind of thinking. It's sexy and exciting. 

But it's wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. 

Iconic Advantage is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects against market fluctuations. Many of the world's most successful brands have been using it for years. 

Now, you, too, can benefit from reaching iconic status, whether you're a Fortune 500, a local pizza parlor, or an aspiring unicorn startup.
Reviews

"You won’t find a better narrator for this type of business book than Charlie Thurston. A valuable lesson on a variety of marketing topics, this audiobook is full of pointed advice on how to create, maintain, and expand iconic status to strengthen customer loyalty." - Audiofile