The Purpose Revolution

How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

Purpose must pervade every part of your organization.

By John Izzo, PhD and Jeff Vanderweilen, PhD Read by Jeff Hoyt Business Development / Inspirational / Nonfiction English, Unabridged 7h 55m Sell Sheet
Format Release Date List Price Your Price ISBN
7 Audio CDs Tue Mar 13 00:00:00 UTC 2018 39.99 29.99 9781520099514 Add to Cart
1 MP3 CDs Tue Mar 13 00:00:00 UTC 2018 19.99 19.99 9781520099231 Add to Cart
							Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won’t make your company stand out. Using scores of realworld examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.