The Critical Few

Energize Your Company’s Culture by Choosing What Really Matters

A fund for all

By Jon R. Katzenbach , Gretchen Anderson and James Thomas Read by Sandy Weaver Business Development / Management & Leadership / Nonfiction English, Unabridged 4h 22m Sell Sheet
Format Release Date List Price Your Price ISBN
4 Audio CDs January 16, 2019 $39.99 $29.99 9781974932238 Add to Cart
1 MP3 CDs January 16, 2019 $19.99 $19.99 9781974932245 Add to Cart
							Without a deep understanding of your company’s culture, any change effort you undertake will fail. Bestselling author Jon Katzenbach and his coauthors identify the three most critical cultural elements leaders need to focus on.
In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organizational culture must evolve to succeed. But a full quarter of them reported that a culture effort at their organization had resulted in limited results. Why? 
The fate of any transformation effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational- that’s what makes it so hard to work with, but that’s also what makes it so powerful. For the first time, this audiobook lays out the  Katzenbach Center’s proven methodology for identifying your culture’s three most critical elements: traits, characteristics that are at the heart of people’s emotional connection to what they do; behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; and authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness.
By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.