Bruno Roche has been the chief economist of Mars, Inc. since 2006 and leads Catalyst, a global-thought-leadership-capability-and-internal-corporate think tank for Mars, Inc. Roche also works at the World Economic Forum and is advising the head of the Global Agenda Council on Sustainable Development.
Read by Tom Kruse
Heal Business to Heal the World
A new economic model is needed—one focused on all forms of capital, not just on maximizing profit.
"Courageously reconciles dimensions that were thought to be mutually exclusive for centuries. A must-read for today's business leaders who are ready to reinvent their world!" - Jean-Christophe Flatin, President, Mars Global Chocolate
Released May 16, 2017