Soon Yu

Soon Yu is an international speaker and author who has been a founder and CEO of numerous venture-backed companies. A finalist from Northern California for the prestigious Ernst & Young "Entrepreneur of the Year" award, he frequently guest lectures at Stanford University, where he received his MBA, and is an adjunct professor at Parsons School of Design.

  • Iconic Advantage

    By Soon Yu and Dave Birss

    Read by Charlie Thurston

    Don't Chase the New, Innovate the Old

    Uncover the secrets of creating iconic properties and maximizing their value.

    "You won’t find a better narrator for this type of business book than Charlie Thurston. A valuable lesson on a variety of marketing topics, this audiobook is full of pointed advice on how to create, maintain, and expand iconic status to strengthen customer loyalty." - Audiofile

    Released February 6, 2018
    English, Unabridged