Dave Birss is a former advertising creative director who has worked for some of the largest ad agencies in the UK. A respected speaker and writer on the topics of creativity and innovation, he founded OpenForIdeas.org, a popular online magazine focused on demystifying creativity. He's also a television broadcaster, a patented inventor, an illustrator, and a musician.
Read by Charlie Thurston
Don't Chase the New, Innovate the Old
Uncover the secrets of creating iconic properties and maximizing their value.
"You won’t find a better narrator for this type of business book than Charlie Thurston. A valuable lesson on a variety of marketing topics, this audiobook is full of pointed advice on how to create, maintain, and expand iconic status to strengthen customer loyalty." - Audiofile
Released Tue Feb 06 00:00:00 UTC 2018